The beginnings

In 1978 Hubacher Quality Cycles started to contact manufacturers of bicycles and bicycle parts in order to evaluate doing business in a then rapidly expanding market. Kool Stop USA, manufacturer of brake pads and Holdsworthy in the UK, manufacturer of a very well-known line of bicycles and one of the most important distributors of bicycle accessories seemed to be interested.

Retail shop – 03.12.1983

We opened our retail shop in Nyon, Switzerland on the 3rd of December 1983 and started to import products from Blackburn, Madden, MSR and Kryptonite for distribution in Switzerland.

The Mountain Bike is born

In the early 80’s rumours started to circulate of Marin County bike freaks testing funny-looking homemade down-hill bikes. The Mountain Bike was born.

Kuwahara and Nishiki were the first to have complete bikes on the US market. We ordered 2 Kuwaharas and a batch of 20 Supergos. Nyon must certainly have been the first place in Switzerland to have a shop offering mountain bikes.

The MTB boom in the States led to terrible shortages and we decided to start assembly in house. After a four week frame builder school at Holdsworthy, we set up a range of suppliers in Japan and started assembly of MTBs built on a Reynolds 531 frame using Sun Tour, Sakae, Araya, etc. components.

The first 2 years we manufactured about 250 bikes under the brand PEAK AND TRAIL. At the same time we imported fully assembled SARACEN BICYCLES and took a share in Saracen. Unfortunately, we missed out on trademarking the name Peak and Trail in time, it took Scott only a few months to have a SCOTT PEAK on sale. The next step consisted of starting assembly of HUBACHER brand road bikes.

In all these years we kept our component distribution going by representing KOOLSTOP, GIRO, BLACKBURN, FIZIK etc. on the Swiss market.

The TREK years

In 1988 we became the first distributor for TREK outside North America and over a period of 4 years we sold thousands of Treks. Unfortunately, our staff, and the Hubachers, just could no longer handle the volume and with regret we asked TREK to stop the distribution side, however we continued as an authorised dealer.


We concentrated on the retail side of the business and our shop had been busy since. In 2013 we opened a new bigger shop up the road from the original place.

We still distribute products from our friends at KOOLSTOP and our own GRIPSRACK.